J. J. Light has been played on NTS shows including The Uline Catalog w/ Calvin LeCompte, with Heya first played on 25 July 2019.

Jim Stallings is an American musician who played as a bassist with the Sir Douglas Quintet and had a successful single as a solo artist with "Heya". As J.J. Light, Stallings also issued an LP Heya! in 1969, though another 11 songs recorded for a second album were not released until included as bonus tracks on a CD reissue of the first album in 2008.

Stallings was sent to promote the single in England, and found some success in Germany.