Cola Boy has been played on NTS shows including Jonny Mons, with 7 Ways To Love (Original Mix) first played on 16 April 2015.

Cola Boy was basically an alias for Saint Etienne.

Bob Stanley and Pete Wiggs of the band had written and recorded the dance track 7 Ways To Love with Saint Etienne vocalist Sarah Cracknell on vocals but felt the song was too "cheesy" for the Etienne name. Therefore they released a 12" white label under the Cola Boy alias. After massive club success, it eventually got picked up by major label BMG Arista.

Due to contractual reasons, Stanley & Wiggs re-recorded the vocals using Cracknell's friend Janey Lee Grace's (now a BBC Radio 2 DJ) voice. For promotional purposes the band was represented by Grace and a friend of Bob Stanley's called Andrew.

The single went Top 10 and BMG asked them to follow it up with another single and potentially an album. The next single - co-written by Grace and Saint Etienne producer Ian Catt - called "He Is Cola" flopped and the Cola Boy project was shelved.

In February 2009, the alias was dusted off and applied to a remix for the latest Saint Etienne single "Method of Modern Love".