Loving Awareness has been played on NTS shows including Music To Ease Your Disease, with No Other High first played on 19 February 2017.

The Radio Caroline's album format meant that, although the station served a gap in the market, its audience was smaller than in the 1960s. Caroline also promoted O'Rahilly's concept of Loving Awareness (LA), a far-eastern inspired philosophy of love and peace. Some DJs were embarrassed at the idea of promoting this on air, but some were fascinated by the challenge of promoting an abstract concept. Disc jockey Tony Allan developed a cult following, combining his promotion of "Loving Awareness" with a professional style, humanity, deep knowledge of music and rich radio voice.

In 1974, O'Rahilly made up Loving Awareness, comprising all the members from the band Glencoe; John Turnbull (guitar) and Mick Gallagher (keyboards), Norman Watt-Roy (bass) and Charlie Charles (drums). In 1976, Loving Awareness released their only album, Loving Awareness on More Love Records (ML001), a label set up by O'Rahilly. The album was later reissued on CD more than once, although the CD releases have been sourced from a mint vinyl pressing rather than the original master tapes.

The band broke up in 1977, Watt-Roy and Charles played on Ian Dury's New Boots and Panties!! album, and Turnbull and Gallagher joined them on the Stiff's tour, becoming The Blockheads. All the members have deep roots in the music industry having played in ARC, Bell + Arc, Dave Stewart And The Spiritual Cowboys, Glencoe, Heavy Jelly, The Blockheads, Loving Awareness, Skip Bifferty, The Planets, Turnbull And Arkwright, Frampton's Camel, The Animals and more.