Toya has been played on NTS shows including Toast Collective, with Hey Ma (Radio Edit) first played on 23 April 2013.

Toya is an American R&B artist who scored a top 10 hit in 2001 with the song "I Do!!", as well as a top 40 in 2002 with the follow-up, "No Matta What (Party All Night)".

Toya (born Toya Rodriguez 1983 in North Dakota) is a pop singer in St. Louis, Missouri. She graduated from Mary Institute and St. Louis Country Day School in St. Louis County, Missouri, and St. Louis University. Nicknames: Lunatic Lady, St. Lou Girl. Her hit 2001 single I Do!! led to her self-titled debut album the same year. Her second single was 2002's No Matta What (Party All Night). She was named after LaToya Jackson. She was signed to Arista Records through Hit City Ent. Hit City/ Toya parted ways with Arista in 2003. Single 'I Do' and Album 'Toya' combined sold about 400,000. Album sells weren't ideal but still impressive for a new artist.